YORK COUNTY DEVELOPMENT CORPORATION SUPPORTS ASPIRING ENTREPRENEURS WITH INNOVATIVE WEBSITE SERVICE TO PLAN SMALL BUSINESS OPENINGS

18 Nov 2021

FOR IMMEDIATE RELEASE

SizeUp|York County NE provides free market research to foster local entrepreneurship

York, NE: 11/18/2021 – A national entrepreneurship boom is now occurring as entrepreneurs starting new businesses has reached historic highs. This is a positive sign for the future of the economy and welcome news as an economic boost to replace economic activity and businesses lost due to the COVID-19 pandemic.

sizeup graph 1 Every month in 2021 resulted in the highest number of new business starts compared to the same month for the past 15 years.

sizeup graph 2 To make successful decisions and reduce the risk of failure, aspiring entrepreneurs need resources to help them plan for their business opening. As this large group of new entrepreneurs enters the marketplace, they need data and market research to create solid business plans.

York County Development Corporation is empowering our local aspiring entrepreneurs through an innovative online service called SizeUp|York County NE. The service is available for free to all local entrepreneurs on the YCDC website at www.yorkdevco.com.

SizeUp|York County NE provides powerful market research and business intelligence that is both industry specific and hyperlocal. It includes the same and similar data that is used by huge corporations, but which has been historically inaccessible to small businesses because of the cost and expertise required to analyze data. SizeUp|York County NE helps to level the business playing field by empowering our local entrepreneurs and small businesses with these data insights at no cost to them so that they can make data-driven decisions just like the biggest companies.

Aspiring entrepreneurs can use SizeUp |York County NE to:

Validate or reject their assumptions about their business performance based on objective industry data.
Discover potential customers and suppliers to grow their business.
Optimize their advertising and marketing to targeted and preferred customers.
Analyze the characteristics and spending of consumers in the area.

“York County Development Corporation wants the businesses that open in York County, Nebraska to succeed and grow. An important way to support our entrepreneurs is by starting them off with a solid foundation in their planning. SizeUp|York County NE gives our entrepreneurs information they need to realistically assess their assumptions using data relevant to their industry and to discover business opportunities,” said Lisa Hurley, York County Development Corporation’s Executive Director.

Research from the Review of Economics and Statistics published by MIT press for Harvard University shows that new businesses account for nearly all net new job creation and almost 20 percent of gross job creation. The creation of new jobs is valuable to the economic growth of [name of community], which is why entrepreneur-supporting programs are important.

“In today’s information economy, businesses without access to information are at a higher risk of failure and stunted growth. York County Development Corporation is committed to helping our entrepreneurs start, operate, and grow through the support of programs and services like SizeUp|York County NE.

The software powering the SizeUp|York County NE won the 1st Place award from the United States Department of Commerce for a business app that helps American businesses be more competitive, improve their success, foster prosperity, and create more jobs.

About York County Development Corporation

York County Development Corporation (YCDC) is a public-private not-for-profit organization with a mission to promote and encourage quality economic growth in York County, Nebraska. YCDC works confidentially and offers unbiased, detail and customized information to clients for no fee. YCDC is the lead economic development organization in York, County Nebraska and utilizes a team approach to ensure access to all agencies and programs that can be of assistance to your project. For more information on YCDC, please visit https://www.yorkdevco.com.

Contact:

Lisa Hurley
Phone: 402-362-3333
Email: lhurley@yorkdevco.com
Website: https://www.yorkdevco.com/

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