Governor. Ricketts Launches New State of Nebraska Brand

25 Jul 2016


Today, Governor Pete Ricketts and the Nebraska Department of Economic Development (DED) unveiled the new State of Nebraska brand at a launch event kicking off the first annual Governor’s Summit on Economic Development. The tagline, “Good Life. Great Opportunity.” is the foundation of the brand, which includes a new logo and website. Governor Ricketts said the brand reflects Nebraska’s historic strengths and projects a vision for the future.

“‘Good Life. Great Opportunity.’ is a phrase Nebraskans can embrace. From Sandhills ranches to Omaha high rises, this brand is inspired by the men and women who grew Nebraska for our first 150 years,” Governor Ricketts said. “Growing Nebraska is the mission of my administration, and opportunity is the first step towards achievement. You can see opportunity everywhere in our state from the farms and ranches that are the backbone of our number one industry to the innovative startups in Silicon Prairie and Fortune 500 company headquarters.”

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