Marketing Hometown America Campaign launches

27 Oct 2016

Economy, Media, announcement, Community


Marketing Hometown America comes to York County

People move to York County and people leave – what are the reasons?   Is it just about the job opportunities or are there other considerations?   Are there things York County can do to help recruit new residents? Once people have moved to York County, what might encourage new residents to stay?

These questions and others will be addressed in a community-wide effort, Marketing Hometown America, beginning in January 2017.  Residents will have opportunities to participate through small group meetings or the community forums. York County Economic Development Corporation and York College are sponsoring the program.

“Marilyn Schlake and I are excited to be able to offer this program in York County,” said Charlotte Narjes, University of Nebraska Community Development Project Specialist.   “Marketing Home Town America is based on research conducted here in Nebraska.  The process creates an opportunity for individuals to share their ideas and to help build a vision to attract and retain new residents to York County.”

People who participate in the program will:

  • Learn what new residents are looking for as they relocate to a rural community;
  • Discover often overlooked local assets that attract potential new residents;
  • Understand the importance of local family and friend referrals and the positive image that can be projected through a community website and social media;
  • Learn and practice the skills of positive community dialogue to increase involvement and confidence in their ability to market their community;
  • Build and implement a marketing action plan that incorporates realistic and achievable actions to successfully market their community: and
  • Increase the community’s human capacity and confidence in using the dialogue approach to address future community issues.

Everyone in the county is invited to participate in small group conversations to explore ideas on how to attract and retain people to York County.  Each small group will consist of a series of four conversations that focus on the strengths and opportunities in York County and that will lead to identifying strategies to better market the county.

Following the community conversations, a community forum will be held on February 27, 2017 at York College in the Mackey Center to get feedback on the ideas shared.

To succeed in the process, we need small group facilitators.  The facilitators are integral to the success. Training is scheduled on Monday, November 28th from 4:00 pm to 6:30 pm at York College. Individuals interested in being a small group discussion leader should contact York County Economic Development Corporation, (402) 362-3333.

Join us January 10, 2017 at York College in the Mackey Center for a Kick-off Event to learn more and launch the community conversations.

“This process helps a community with decisions on how to market themselves to potential new residents. When new residents find a good community ‘match,’ they stay and everyone benefits – the new residents, the current citizens and the community as a whole,” says Charlotte Narjes. 

Individuals wanting to participate in a small group session in your local community can also call or stop by the York County Economic Development office to register and pick up an informational flyer.

For more information contact York County Development Corporation at (402) 362-3333 or visit our .

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Lisa Hurley
York County Development Corporation

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