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Lisa R. Hurley

Executive Director

Department: Economic Development

Meet Lisa Hurley, a Certified Economic Developer who is a passionate advocate for economic development and the driving force behind York County Development Corporation (YCDC) . Since stepping into the role of Executive Director in May 2013, Lisa has been on a mission to make a difference in her county.

With a can-do attitude, Lisa wears many hats at YCDC. From spearheading business retention, expansion, recruitment, and development efforts to leading marketing initiatives and overseeing housing and workforce projects, she's always at the forefront of progress.

But Lisa's impact extends far beyond YCDC. As the 1st Vice President of the National Rural Economic Development Association, a board member of the Nebraska Economic Developers Association, and an Executive Committee of the Southeast Nebraska Economic Development District she's a respected leader in her field. Plus, she's actively involved in various local boards and advisory committees, from the York Chamber of Commerce to the York Rotary Club.

Under Lisa's guidance, YCDC has flourished into a beacon of innovation and collaboration. Together with her team and community partners, she's championed initiatives in talent development, retail enhancement, daycare support, and housing accessibility. Since 2018, Lisa has led the effort to raise over $2 million for a local housing revolving loan fund. Lisa firmly believes in the power of teamwork and forward-thinking strategies to shape York County's bright future.

And the results speak for themselves. With over $230 million in investments and numerous business successes, YCDC under Lisa's leadership has earned three prestigious International Economic Development Council awards in marketing and talent projects. Lisa has also worked with the City of York to ensure there is always locally owned land. In fact, in 2023-2024, the city purchased land working with YCDC which is now undergoing due diligence and master planning to ensure the site is developed to its maximum use. 

In Lisa's world, every achievement is a testament to the strength of collaboration, the power of planning, and the spirit of community. With her friendly demeanor and unwavering commitment, she's not just shaping York County's future – she's building a legacy of positivity and progress for future generations.

“If you can laugh together, you can work together.” – Robert Orben