Investment

Department: Economic Development
Lisa Hurley is a Certified Economic Developer whose passion for growth and community engagement inspires action across York County and beyond. Since stepping into the role of Executive Director of York County Development Corporation (YCDC) in 2013, Lisa has been focused on creating long-term, positive impact through strategic leadership and bold collaborations.
At YCDC, Lisa leads a wide range of initiatives including business retention and expansion, workforce development, housing, and marketing. She’s been instrumental in driving forward-thinking projects and building strong public-private partnerships. Her belief that “rural is cool” is more than a slogan—it’s a guiding philosophy that fuels her work every day.
Lisa's influence extends well beyond York County. She serves as President of the National Rural Economic Developers Association, is a board member of the Nebraska Economic Developers Association, and sits on the Executive Committee of the Southeast Nebraska Economic Development District. Locally, she stays deeply involved with organizations such as the York Chamber of Commerce and the York Rotary Club.
Additionally, as Executive Director, Lisa has led a thoughtful modernization of YCDC’s internal operations—updating policies, streamlining procedures, and integrating new technologies to ensure the organization remains efficient, responsive, and future-ready.
Under Lisa’s leadership, YCDC has flourished into a hub of innovation and collaboration. Key accomplishments include raising over $2 million for a local housing revolving loan fund since 2018, championing efforts in talent development and childcare, and securing more than $600 million in business investments. She has also expanded access to data-driven decision-making tools like SizeUp|York County, helping entrepreneurs and small businesses grow smarter with localized market research. YCDC has received three prestigious International Economic Development Council awards for its work in marketing and talent strategies. Most recently, Lisa worked closely with the City of York to secure and begin planning for a new industrial park.
Every success story under Lisa’s leadership reflects the power of collaboration, strategic planning, and community spirit. Her energy, creativity, and unwavering dedication are crafting a legacy of rural vitality that will benefit York County for generations to come.
“The best way to predict the future is to create it.” — Peter Drucker
And Lisa’s doing just that.
Municipal Entities
City of Henderson
City of York
York County
Village of McCool Junction
Village of Benedict
Village of Bradshaw
Village of Gresham
Village of Waco
2025 Board of Directors
- 104.9 Max Country/KOOL 103.5 Rural Radio Network - Ellyn Hansen
- Advance Services, Inc - Christy Sandall
- Allo Fiber - Celeste Homan
- Ayars & Ayars, Inc - James Brown
- Baer's Furniture - Brett Gulbrandson
- Bayer Crop Science - John Havlat
- BGIN USA - Skylar Vance
- Black Hills Energy - Jeffrey Hohnholt
- Central Valley Ag - Fran Swain
- Central Valley Ag - Ryan Steffen
- CFO Systems LLC - Sheila Brugger
- City of York - Dr. Sue Crawford
- Colburn Solutions - Carrie Colburn
- Collins Aerospace - Doug Rood
- Collins Aerospace - Dan Hollingshead
- Cornerstone Bank - Aaron Purvis
- Cornerstone Bank - Zachary Holoch
- Cornerstone Bank - Kelly Kadavy
- Corteva Agriscience - Tami Batt
- Cyclonaire Corporation - Jesse Thieman
- Edward Jones - Eric Montgomery
- H & R Block - Paul Sklenar
- Hamilton Communications - Adam Jurgens
- Henderson State Bank - Kevin Postier
- Henderson State Bank - Stephen Postier
- Heritage Realty - Suzie Ellis
- Ironhide Construction - Mark Egge
- Jensen Lumber/JLC Incorporated - Jane Jensen
- K-Junction LLC/OPPD - Dustin Marvel
- K-Junction LLC/OPPD - Cale Giese
- Kopsa Otte - Stacey Stark
- Kopsa Otte - Amber Bowen
- McLean Beef, Inc - Brian Kurth
- Midwest Bank - Chad Hammer
- Moguls Transmission & Towing - Ron Mogul, Jr.
- Nebraska Public Power District - Craig Vincent
- Nebraska Public Power District - Pat Hanrahan
- Old Glory Roofing - Geoff Rose
- Olsson Associates - Doug Hanson
- Overland Ready Mixed - Kraig Kuhnel
- Perennial Public Power District - Lisa Jacobsen
- PTUSA - Mikayla Gaver
- PTUSA - Erin Nienhueser
- Southeast Community College - Diane Houdek
- Tallgrass - John Hladik
- Union Bank & Trust Company - Kadee Ditloff
- Village of Gresham - Tony Cain
- Village of McCool Junction - Sandra Browitt
- Village of Waco - Todd Bauder
- Village of Waco - Rick Pfeifer
- YC3 - York County Community Coalition - Avery Blum
- York Area Chamber of Commerce - Madonna Mogul
- York Cold Storage, LLC - Joe Leinen
- York County Commissioner - Daniel Grotz
- York County Visitors Bureau - Alex Saathoff
- York General - Jim Ulrich
- York General - Jay Colburn
- York General - Bethany Childers
- York News-Times - Tammi Eikenhorst
- York Public Schools - Mitch Bartholomew
- York State Bank - Craig Heskett
- York State Bank - Mike Pavelka
- York University - Jared Stark