At Jimmy John's, they don't make sandwiches. They make The Sandwich of Sandwiches.
They use fresh vegetables because they don't hate salads, they just feel bad for them. They hand-slice their provolone cheese and meats in-house every day, because packaged pre-sliced meats doesn't have the same ring to it. And they bake bread all day, every day because stale bread isn't bread, it's... croutons. The flavors of fresh-veggies, combined with hand-sliced meats and fresh-baked bread is what makes a Jimmy John's sandwich The Sandwich of Sandwiches.