Director of Marketing and Public Relations

Responsibilities

Develop, recommend, and implement an overall marketing and public relations plan for York General. Work with Leaders across the organization to recommend marketing and public relations strategies and initiatives relevant to their specific areas. Measures and analyzes campaign results to determine ROI. Plans communication, awareness and relationship building designed to appeal to our healthcare consumers, lead them through their journey, and keep them engaged with the York General system. Plan, design and review the various marketing communications utilized in the organization; including newspaper, radio, billboards, fliers, postcards, and CareLink, preparing effective advertising campaigns based on market research. Analyze and refine target market information to identify and recommend effective marketing approaches. Create and implement digital marketing content, focusing on creating interaction with our target markets. Work with the CEO and Foundation Committee on marketing and public relations activities related to the Foundation.