Lisa Hurley, Certified Economic Developer and Economic Developer Master Practitioner, joined York County Development Corporation (Nebraska) in May 2013 as the Executive Director.

Lisa focuses her efforts on coordinating Business (Retention, Expansion, Recruitment, and Development), marketing efforts, and overseeing other YCDC efforts including housing and workforce efforts. Lisa is the Vice Chair of the Southeast Nebraska Economic Development District, Treasurer/Secretary of the National Rural Economic Development Association, and holds board seats on the following boards: Nebraska Economic Developers Association, York Chamber of Commerce, and York Rotary and sits on the JAG-NE Advisory Committee (Jobs for American Graduates) and JAG-York Advisory Committee.

Under Lisa’s leadership, YCDC continues to be a business progressive organization. In addition to business projects, YCDC works with collaborative partners for talent, retail, daycare, and housing initiatives. Lisa believes YCDC will make a positive long-term impact in York County’s future by fostering positive relationships, short and long-term planning efforts including due diligence, building on best practices with creativity, adopting technology, and utilizing collaboration and partnerships.

YCDC has had a number of business wins through expansions, recruitments and start-ups, leading to over $68 million in investment in the past six years under Lisa's leadership. YCDC has also taken home three International Economic Development Council awards (2015, 2019 and 2021). Due to her leadership in her industry, Lisa won the Nebraska Economic Developer’s Association 2021 Professional of the Year.

“If you can laugh together, you can work together.” – Robert Orben